Measure useful work
Productivity is not simply the number of markets per analyst; it is the amount of valuable commercial decision-making produced. A practical review should therefore distinguish between necessary complexity and complexity that has simply accumulated over time.
Remove low-value routines
Map recurring reports, duplicate checks and manual workarounds that consume time without changing decisions. The objective is not theoretical perfection, but a process that improves consistency, speed and commercial judgment.
Improve exception management
Tune alerts and thresholds so analysts focus on situations where intervention has material value. Where possible, the airline should test changes on a manageable scope, measure the result and then scale what works.
Standardize routine processes
Templates, escalation rules and review routines can improve consistency while preserving judgment. This creates a useful link between strategy and day-to-day execution rather than treating the topic as a one-time project.
Protect analysis time
Meetings and administrative tasks should not crowd out the time needed to understand markets and investigate causes. The value comes from making the trade-offs explicit so teams can act with greater confidence.
Where to go next
If your airline is reviewing this area in more depth, explore the related PAX consulting service or the founder profile for more background on experience and areas of specialization.