PAX Aviation Consulting
Frans van den Broek

Frans van den Broek

Founder & Principal Consultant

Frans brings 35+ years of airline industry experience across sales, distribution, pricing and revenue management, with strategic and operational experience spanning airline roles and international consulting engagements.

Airline commercial expertise built over decades

Frans’ career has focused on airline commercial performance, particularly sales, distribution, pricing and revenue management. Earlier roles included strategic and operational responsibilities in sales, contact centers and finance, followed by consulting assignments with airlines in multiple regions.

Selected career background

Frans spent 20 years with United Airlines across Sales, Contact Center and Finance functions. He later joined Seabury in Hong Kong, where he helped build the Sales & Distribution consulting practice in Asia-Pacific, and worked on Sales & Distribution technology projects with Cathay Pacific.

In 2013, Frans joined Sabre Airline Solutions Consulting as a Principal Consultant focused on Sales, Distribution, Pricing and Revenue Management. His project experience has included work with airlines such as Etihad Airways, Virgin Australia, Vietnam Airlines, Gulf Air, Comair/Kulula and Azul, among others.

Areas of specialization

  • Airline pricing strategy and pricing process assessment
  • Revenue management strategy, process design and KPI development
  • Sales and distribution strategy, channel economics and agency relationships
  • Commercial technology assessment, vendor selection and implementation support

Independent industry recognition

Hospitio lists Frans as a Senior Consultant in Sales & Distribution and describes his work with global airlines across pricing, revenue management, sales, call centers and distribution projects. AviaPro Consulting lists him as a Pricing and Revenue Management Specialist.

Professional reputation

Public professional recommendations highlight Frans’ ability to combine strategic insight with practical mentoring and collaborative working relationships during airline transformation work.

Career details on this page are based on PAX source material together with publicly available professional profiles and consulting-industry listings.